Skincare Reimagined
Natalie reflects on the over-complication of modern skincare and the influence of her Scandinavian education in rethinking it. "Our routines have gotten more complex than ever," she says. fjör's approach is rooted in simplicity: fewer, better products that work with your skin, not against it.
The Microbiome Is Not a Trend: it's a Biological Reality
"We're actually in a skin health crisis," Natalie shares. Our microbiome diversity is down 84% compared to our ancestors. fjör's enzyme technology, developed in partnership with world-class scientists, helps increase skin microbiome diversity by 38% in just 28 days. It's revolutionary, and it's backed by science.
The Invisible Shield on Your Skin
"75% of the bacteria on your face choose you. They live there to protect you." This deeply human and beautifully scientific perspective is at the heart of everything we do at fjör. Your microbiome is your skin's natural armor.
Founding fjör: The Power of Bravery and Community
From quitting a job at Rolex to cold-emailing scientists, Natalie describes her founding journey as one of brave leaps and community support. "It takes a village," she says. And while the mission began with her, it now includes the entire fjör family, you included.
Looking Ahead
Without revealing too much, Natalie hints at future products designed to support your skin microbiome across the full surface of the body. As she says, "Go where the microbiome is."
Listen In
This episode is full of insights, warmth, and microbiome magic. Whether you're a skincare lover, a biotech enthusiast, or a fellow founder, it's a must-listen.
>> Listen to the full episode on Spotify here
And remember: love your bacteria, and it will love you back.
