About | The story behind fjör | fjor
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Continue ShoppingThe story behind fjör
Get to know the ethos of fjör
The fjör Philosophy
Simple
Streamline your routine to focus on everything else.
Powerful
Science-backed curated formulas that work as hard as you do.
Accessible
Bringing the innovative Hydrolytic®️ Enzyme from the lab to your fingertips.
Simple
Streamline your routine to focus on everything else.
Powerful
Science-backed curated formulas that work as hard as you do.
Accessible
Bringing the innovative Hydrolytic®️ Enzyme from the lab to your fingertips.
Formulate products with better and fewer ingredients to minimize fjör’s impact on the ecosystem of both our planet and your skin.
Continuously improve our packaging and logistics processes to reduce our carbon footprint.
Reduce the over-consumption of skincare products by filling our formulas with all the hardest working active ingredients you need.
Ecological Ingredients
Carbon Footprint
Over-Consumption
Our Sustainability Pledge
We’ve set three clear areas we pledge to focus on, where every decision, no matter how small, contributes to a more sustainable future on our: carbon footprint, reducing over-consumption and usage of ecological ingredients.
Our Team
Natalie Enslöw
Founder & CEO
fjör means so much in so many ways, I wanted to be in the business of making people feel good about themselves. I grew up seeing the effects of two sides of the spectrum of skincare - doing too little and doing too much: my dad's sun damage and my inherited skin allergies from my mum. This shaped my early perception of skin health. It made me question traditional skincare concepts, especially regarding the number of steps and ingredients.
William S.
Co-Founder & CFO
I joined Natalie as co-founder and we set about our ambition to scale fjör. As CFO and COO, I specialize in financial and operational strategy to position the business to capture the exciting growth that the sector is experiencing.
Dag Yero Diallo
Advisor
