About | The story behind fjör | fjor
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We are fjör
A collective of scientists, innovators, and longevity enthusiasts revolutionizing skincare through the power of the microbiome.
We believe a diverse skin microbiome is the foundation of healthy, radiant skin.
As you explore this new frontier, we're here to equip you with the knowledge and tools to support your skin’s natural ecosystem—so it can truly thrive.
Our commitment to skin microbiome diversity
For us skincare isn’t just about looking good. Modern life is depleting microbiome diversity, making skin more sensitive and reactive.
Just as processed foods disrupt the gut microbiome - antimicrobial environments and exposure to harsh chemicals have triggered a skin microbiome crisis.
We’re on a mission to fix that.
The fjör Philosophy
Simple
Streamline your routine to focus on everything else.
Powerful
Science-backed curated formulas that work as hard as you do.
Accessible
Bringing the innovative Hydrolytic® Enzyme from the lab to your fingertips.
Simple
Streamline your routine to focus on everything else.
Powerful
Science-backed curated formulas that work as hard as you do.
Accessible
Bringing the innovative Hydrolytic® Enzyme from the lab to your fingertips.
Formulate products with better and fewer ingredients to minimize fjör’s impact on the ecosystem of both our planet and your skin.
Continuously improve our packaging and logistics processes to reduce our carbon footprint.
Reduce the over-consumption of skincare products by filling our formulas with all the hardest working active ingredients you need.
Ecological Ingredients
Carbon Footprint
Over-Consumption
Our Sustainability Pledge
We’ve set three clear areas we pledge to focus on, where every decision, no matter how small, contributes to a more sustainable future on our: carbon footprint, reducing over-consumption and usage of ecological ingredients.
Our Team
Natalie Enslöw
Founder & CEO
fjör means so much in so many ways, I wanted to be in the business of making people feel good about themselves. I grew up seeing the effects of two sides of the spectrum of skincare - doing too little and doing too much: my dad's sun damage and my inherited skin allergies from my mum. This shaped my early perception of skin health. It made me question traditional skincare and the effect it has on the skin microbiome.
William S.
Co-Founder & CFO
I joined Natalie as co-founder and we set about our ambition to scale fjör. As CFO and COO, I specialize in financial and operational strategy to position the business to capture the exciting growth that the sector is experiencing.
Nicole Banks
Advisor
